20 Free SEO Tools That Will Tracking & Boost Marketing

20 free SEO tools

In today’s digital landscape, search engine optimization (SEO) is crucial for businesses looking to increase their online visibility and drive organic traffic to their websites. While SEO can seem complex, there are numerous free tools available that can simplify the process and help marketers boost their marketing efforts. In this article, we will explore a curated list of 20 free SEO tools that can significantly enhance your marketing strategies. From keyword research and analysis to on-page and off-page optimization, as well as SEO analytics and reporting, we will cover a wide range of tools to empower you with the necessary insights and capabilities to improve your search engine rankings and attract more qualified leads. 

Understanding the importance of SEO tools

In the vast and ever-changing world of digital marketing, search engine optimization (SEO) plays a crucial role in driving organic traffic to your website. But how can you ensure that your SEO efforts are effective? That’s where SEO tools come in. These handy tools are designed to help you analyze, optimize, and improve your website’s performance in search engine results. From keyword research to on-page and off-page optimization, SEO tools are the secret weapon in every marketer’s arsenal.

The benefits of using free SEO tools

Now, you might be thinking, “Why should I bother with SEO tools when there are so many other aspects of marketing to focus on?” Well, dear reader, the beauty of free SEO tools is that they provide you with valuable insights and data without costing a penny. These tools offer a range of features that can help you uncover the best keywords to target, optimize your website’s content, track your rankings, analyze your competitors, and much more. Plus, they are often user-friendly and accessible, making them suitable for marketers of all skill levels. So, let’s dive in and discover the SEO tools that will take your marketing to the next level.

Google Analytics

Google Analytics is a powerhouse when it comes to understanding your website’s performance. It provides valuable insights into your site’s traffic, user behavior, and conversion rates. By monitoring these metrics, you can make data-driven decisions to improve your SEO strategy.

Google Search Console

Google Search Console is another essential tool from Google that allows you to monitor your website’s presence in Google search results. It provides data on how Google crawls and indexes your site, and it alerts you to any issues that might affect your site’s visibility.

Google Keyword Planner

Keyword research is a fundamental aspect of SEO. Google Keyword Planner helps you discover relevant keywords for your content and provides data on search volume and competition, helping you choose the best keywords to target.


MozBar is a browser extension by Moz that provides instant SEO insights about any webpage you visit. It offers information on domain authority, page authority, backlinks, and more, allowing you to assess your competition and potential link-building opportunities.


Ubersuggest is an excellent free tool for keyword research and competitor analysis. It provides keyword suggestions, search volume data, and insights into your competitors’ top-performing pages.

Yoast SEO

If you use WordPress for your website, Yoast SEO is a must-have plugin. It helps you optimize your content for SEO by providing suggestions for improving readability, metadata, and keyword usage.

Screaming Frog SEO Spider

Screaming Frog SEO Spider is a website crawling tool that helps you identify technical SEO issues on your site. It can uncover broken links, duplicate content, and other issues that can impact your site’s ranking.


SEMrush offers a free version with limited features, but it’s still a valuable tool for SEO. It provides insights into organic search traffic, backlinks, and competitor analysis, helping you fine-tune your SEO strategy.

Answer the Public

Understanding what questions your target audience is asking can help you create valuable content that addresses their needs. Answer the Public generates a list of questions related to your keyword, making it easier to create relevant content.

Google PageSpeed Insights

Page speed is a critical SEO factor. Google PageSpeed Insights evaluates your website’s loading speed on both desktop and mobile devices, providing suggestions for improvement.


GTmetrix is another tool for analyzing website speed and performance. It offers actionable recommendations to optimize your site’s performance, such as image compression and browser caching.

Google Trends

Stay up-to-date with the latest search trends using Google Trends. It shows you what topics are currently popular, helping you create timely and relevant content.


SEOquake is a browser extension that provides a wide range of SEO metrics for any webpage. It includes data on backlinks, Alexa rank, keyword density, and more.

Moz Link Explorer

Moz Link Explorer allows you to check the backlink profile of any website. Analyzing backlinks can help you identify link-building opportunities and monitor your link-building progress.

Ahrefs Backlink Checker

Ahrefs offers a free backlink checker that provides a snapshot of a website’s backlink profile. It’s a useful tool for tracking your backlinks and exploring your competitors’ link-building strategies.

Google My Business

If you have a local business, optimizing your Google My Business listing is essential. It helps your business appear in local search results and provides crucial information to potential customers.

Schema Markup Generator

Schema markup can enhance your search results by providing more context to search engines. This tool helps you generate schema markup code for your website.

SEO Minion

SEO Minion is a free Chrome extension that assists with various SEO tasks, including on-page SEO analysis, broken link checking, and SERP preview.

Google Mobile-Friendly Test

With the increasing use of mobile devices, having a mobile-friendly website is vital. This tool checks if your site is mobile-friendly and provides suggestions for improvement.


BuzzSumo helps you discover popular content in your niche by analyzing social media engagement. By identifying trending topics and content, you can create valuable and shareable content that attracts backlinks.


When integrating SEO tools into your marketing strategies, remember to keep your goals and target audience in mind. The key is to use these tools strategically and make data-driven decisions that align with your overall marketing objectives. Experiment, analyze, and refine your approach to continuously improve your SEO efforts. With the right mix of creativity, wit, and data-driven insights, you’ll be well on your way to boosting your marketing success with free SEO tools. Conclusion and Final Thoughts

Incorporating the right SEO tools into your marketing strategy can make a world of difference in optimizing your online presence and driving sustainable growth. The 20 free SEO tools we’ve explored in this article offer valuable insights and functionalities to help you enhance your keyword research, on-page and off-page optimization, technical SEO, local SEO, and analytics. Experiment with different tools, find the ones that align with your specific needs, and consistently monitor and adapt your strategy based on the data and insights they provide. By leveraging these free resources, you can boost your marketing efforts, increase your website’s visibility, and ultimately achieve better results in the competitive online landscape. So, don’t hesitate to embrace the power of SEO tools and take your marketing to new heights.

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